Welcome to ADTHELABEL

Founded by Amy Andrews, a passionate fashion designer, athlete and activewear enthusiast based in Brisbane.

Her love for fashion led her to pursue a 4-year degree in fashion design, learning the process from the ground up, determined to follow her dream and create her own fashion brand and leave her own creative mark in the industry.

In early 2022, Amy founded ADTHELABEL as a direct response to the disappointing and underwhelming lack of well-fitting activewear from larger brands.Taking matters into her own hands she started designing and crafting each piece from scratch, ensuring the highest quality and fit. 

Here at ADTHELABEL we are dedicated to providing our customers with top-tier activewear and creating a community where body positivity, a healthy lifestyle and having you looking and feeling great in the newest styles is our priority!At ADTHEABEL, our mission is to empower and motivate women to look and feel their best in any outfit they wear.

We believe that fashion and comfort should never have to be compromised, and that's why we strive to offer high-performance activewear to help you look and feel your best.